POOLCORP Dealer Support Programs
POOLCORP and SwimmingPool.com offer tried and true marketing, sales and support programs for pool industry professionals in the service, retail and builder trades.
For additional information or to sign up on one of POOLCORP’s dealer support programs, please select “sign up” and fill out the information request form.
Pool Builders
POOLCORP’s professional Builder Support Programs combine the lead-generating power of SwimmingPool.com with a wide range of professionally designed marketing tools to assist all types of pool builders in growing their businesses.
As the No. 1 internet stop for swimming pool enthusiast, SwimmingPool.com has access to millions of consumers – an endless pool of potential customers for the pool builder who joins the Builder Support Program. Through SwimmingPool.com’s unique Build-A-Pool application, homeowners can build their one-of-a-kind dream pool and submit a quote request to an active program member based on zip code. Thanks to a multi-million dollar nationwide media blitz directing consumers to SwimmingPool.com, builders are being fed leads at a rate of a national average of over 1,600 per week (during peak season).
As a complement to that service, the program also features professionally printed materials and Web site hosting as well as a second tier of optional marketing tools – from enhanced Web sites and additional zip codes to CD business cards.
With a proven track record for propelling sales and increasing business, the Builder Support Program is an exceptional value and one of the most powerful marketing programs in the industry.
Retailers
Get the edge on the competition as part of POOLCORP’s Retail Support Program. Designed to assist the retailer in driving customers to their business, the program features high-impact marketing materials combined with quality products and professional marketing support.
The program features Web site hosting, dealer links on SwimmingPool.com and an authorized dealer kit that includes a wide range of point of purchase materials for merchandising. Other options such as direct mail, enhanced Web sites, additional signage and branded apparel are also available to program members.
Service Professionals
Increasing sales and profits for the pool service professional has never been easier with the At Your Service support program. Designed for the service and maintenance side of the industry, the programs promote consumer awareness and assist dealers in generating new business and increasing sales to existing customers.
Program members are listed as service providers on SwimmingPool.com and gain the immediate benefit of a nationwide advertising campaign (fleet graphics, billboards and television) for SwimmingPool.com.
A wide range of marketing materials – from door hangers and Web sites to apparel – are also available options for program members. In 2007, training seminars and workbooks on everything from customer service to growing a service business were also added to the program options.
Remodelers
The program provides marketing support to the service and maintenance side of the industry. This segment promotes consumer awareness on the importance of proper pool maintenance and helps our dealers generate new business and increase sales to existing customers.
Chemical Program
POOLCORP’s Chemical Dealer Support Program pairs an extensive line of top-quality pool care products with visually appealing and informative marketing materials, all designed to bring consumers to the program member’s store. Program members are also featured on SwimmingPool.com and their chemical brand’s Web site, providing yet another venue to help grow their business.
As the largest wholesale distributor of pool-related products, POOLCORP offers variety and competitive rates on a diverse range of pool care products. Program members gain the dual advantage of top-of-the-line products and a complete package of attention-grabbing marketing materials. An additional allowance to be used toward the purchase of even more promotional items – such as display racks, advertising, pool care guides and store signage – is also provided.
Spa Program
POOLCORP’s Spa Support Program combines professionally designed marketing materials with the proven power of the internet to give spa dealers a stellar support system that will have consumers beating a path to their door.
The goal of the program is to direct consumers to a qualified spa professional. With the zip-code powered dealer locator on SwimmingPool.com, participating dealers are top-of-mind for potential customers in the area.
Program participants receive an authorized dealer kit with samples and signage as well as a company listing on the SwimmingPool.com and the spa brand Web sites. Additional promotional items such as apparel, point of purchase materials and advertising are also available as options for members.
Above Ground Program
Connecting consumers with qualified above ground pool dealers is the ultimate goal of POOLCORP’s Above Ground Pool Support Program. Participating members are given access to a well-rounded marketing campaign for promoting their products while reaping the benefits of placement on the lead-generating Web site, SwimmingPool.com.
Every component of the Above Ground Pool Support Program is designed to grow the member’s business and increase traffic to their store. Through SwimmingPool.com’s unique Build-A-Pool program, consumers create their ideal pool and the Web site refers these potential sales to program members within their zip code. Program participants are also provided a wide range of marketing materials to help promote their products including an authorized dealer kit that includes reference manuals, professionally printed materials, sell sheets and point of purchase signage.
POOLCORP Dealer Support Programs
POOLCORP and SwimmingPool.com offer tried and true marketing, sales and support programs for pool industry professionals in the service, retail and builder trades.
For additional information or to sign up on one of POOLCORP’s dealer support programs, please select “sign up” and fill out the information request form.